期刊论文

中文

河南大学学报(社会科学版)

1000-5242

2015

55

2

108-115

10.15991/j.cnki.411028.2015.02.015

国家社科基金重大项目(12&2D223)

本校为第一机构

网络流行语作为网络环境中的交际语言,其简洁实用、生动活泼,不但深受广大网民的追捧,也在一定程度上影响着数字化时代文化传播的方向。回顾近十年来网络流行语的演变历程,可以发现,其演变规律是外在形式上从简单到多样化,表达意图上从自由的网络交际、文化恶搞到话语权的诉求需要等;其演变动因离不开网民娱乐生活需求、生活压力排遣以及监督权的追求等原因;其传播影响着数字化时代汉语言的纯洁性、文化传播的伦理观、社会价值观、文化的创新性等方面。展望其未来,关于网络流行语的研究会持续升温;网络流行语会更加贴近生活、反映生活;新闻热点事件、表达诉求类网络流行语将呈上升趋势。

As the communicative language in internet,network catchword has gained in popularity for its conciseness,practicability,vividness and liveliness.Either from the view of academic research or culture communication audience,the network catchword has drawn much attention from the society.In recent years,the network catchword emerges in an endless stream.Its expressive form changes from simple to diversification.Its expressive intention changes from free network communication,to culture jamming or even to discourse right and so on.The reasons for th...