Normally, people think that design is focusing on new ideas and new productions. The aim of our study was to determine that the strategy of abandon also enhances efficiency for accurate and effective design for new media game design and industrial production. Two groups participated in the study. One group only focused on creating new designs and other group cared about abandon a few parts of new design. Results suggest that design should be based on people's needs, even include human's nature weakness. Designers, business development and sales must meet the needs above. Once design is fitting...
