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Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism

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成果类型:
期刊论文
作者:
Niu, Gengfeng;Shi, Xiaohan;Jin, Siyu;Yang, Wencheng;Wu, Yang;...
通讯作者:
Sun, X.;Wu, Y.
作者机构:
[Jin, Siyu; Yang, Wencheng; Sun, Xiaojun; Niu, Gengfeng; Shi, Xiaohan] Cent China Normal Univ, Sch Psychol, Wuhan 430079, Peoples R China.
[Jin, Siyu; Yang, Wencheng; Sun, Xiaojun; Niu, Gengfeng; Shi, Xiaohan] Minist Educ, Key Lab Adolescent Cyberpsychol & Behav CCNU, Wuhan 430079, Peoples R China.
[Sun, Xiaojun; Niu, Gengfeng] Cent China Normal Univ, Ctr Res Internet Literacy & Behav, Wuhan 430079, Peoples R China.
[Sun, Xiaojun; Niu, Gengfeng] Cent China Normal Univ Branch, Collaborat Innovat Ctr Assessment Basic Educ Qual, Wuhan 430079, Peoples R China.
[Wu, Yang] Huazhong Univ Sci & Technol, Sch Marxism, Wuhan 430074, Peoples R China.
通讯机构:
[Yang Wu] A
[Xiaojun Sun] C
Collaborative Innovation Center of Assessment toward Basic Education Quality, Central China Normal University Branch, Wuhan 430079, China<&wdkj&>Authors to whom correspondence should be addressed.<&wdkj&>Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China<&wdkj&>Center for Research on Internet Literacy and Behavior, Central China Normal University, Wuhan 430079, China<&wdkj&>School of Psychology, Central China Normal University, Wuhan 430079, China<&wdkj&>Authors to whom correspondence should be addressed.<&wdkj&>School of Marxism, Huazhong University of Science and Technology, Wuhan 430074, China
语种:
英文
关键词:
Machiavellianism;online gift-giving;live video streaming;desire for control;materialism
期刊:
Behavioral Sciences
ISSN:
2076-328X
年:
2022
卷:
12
期:
5
页码:
157-
基金类别:
Conceptualization, G.N., Y.W. and X.S. (Xiaojun Sun); data curation, S.J. and W.Y.; formal analysis, G.N., Y.W., X.S. (Xiaohan Shi), S.J. and W.Y.; writing—original draft preparation, X.S. (Xiaohan Shi), S.J. and W.Y.; writing—review and editing, G.N., Y.W. and X.S. (Xiaohan Shi); supervision, G.N., Y.W. and X.S. (Xiaojun Sun); funding acquisition, G.N., Y.W. and X.S. (Xiaojun Sun). All authors have read and agreed to the published version of the manuscript. This research was funded by the MOE (Ministry of Education in China) Project of Humanities and Social Sciences, grant number 19YJC190019; Education Sciences Planning Projects of Hubei Province, grant number 2017GB003; the Research Program Funds of the Collaborative Innovation Center of Assessment toward Basic Education Quality, grant number 2020-04-013-BZPK01; Self-determined research funds of CCNU from the colleges’ basic research and operation of MOE, grant number CCNU20TD001, CCNU20QN023.
机构署名:
本校为第一机构
院系归属:
心理学院
摘要:
This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation. A sample of 212 undergraduate students (146 males; the average age was 19.80 ± 2.05 years old) with experience of gift-giving in live video streaming was recruited to complete questionnaires on Machiavellianism, desire for control, materialism, and the frequency of gift-giving in live video streaming. The results showed that Mac...

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