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Grounding civic engagement in strategic communication for China’s public-health programs: Air-quality campaigns as a case study

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成果类型:
期刊论文
作者:
Hu, Ying;Pratt, Cornelius B.*
通讯作者:
Pratt, Cornelius B.
作者机构:
[Hu, Ying] Cent China Normal Univ, Sch Journalism & Commun, Wuhan, Hubei Province, Peoples R China.
[Pratt, Cornelius B.] Temple Univ, Dept Advertising & Publ Relat, Lew Klein Coll Media & Commun, Philadelphia, PA 19122 USA.
通讯机构:
[Pratt, Cornelius B.] T
Temple Univ, Dept Advertising & Publ Relat, Lew Klein Coll Media & Commun, Philadelphia, PA 19122 USA.
语种:
英文
关键词:
China;Civic engagement;Haze crisis;Nongovernmental organizations;Personal influence model;Strategic communication
期刊:
Public Relations Review
ISSN:
0363-8111
年:
2017
卷:
43
期:
3
页码:
461-467
机构署名:
本校为第一机构
院系归属:
新闻传播学院
摘要:
Member states of the United Nations are committed to formulating post-2015 development agendas in the aftermath of their adopting 17 goals and 169 targets during the Sustainable Development Summit held September 25-27, 2015, in New York City. For China, Sustainable Development Goals (SDGs) 3, 11 and 12 offer it an opportunity to tackle its environmental sustainability challenge, an outcome of a confluence of several behavioral and organizational factors. This article proposes an environmental sustainability campaign in response to haze events specifically as a guide to China's meeting its publ...

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