Member states of the United Nations are committed to formulating post-2015 development agendas in the aftermath of their adopting 17 goals and 169 targets during the Sustainable Development Summit held September 25-27, 2015, in New York City. For China, Sustainable Development Goals (SDGs) 3, 11 and 12 offer it an opportunity to tackle its environmental sustainability challenge, an outcome of a confluence of several behavioral and organizational factors. This article proposes an environmental sustainability campaign in response to haze events specifically as a guide to China's meeting its publ...