Purpose/Significance] The existence of original UGC of education enables learners to get learning resources through diverse channels, thus changes the way of learning. The active participation of users guarantees the generation of original UGC of education. [ Method/Process] Based on motivation theory, social exchange theory and self-efficacy theory, this research put forward an original edu-cation UGC generating motivation model from two dimensions of individual and society, extracting 12 factors and constructing 16 theoreti-cal hypotheses for...
