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The role of service innovativeness in the relationship between market orientation and innovative performance: moderator or mediator?

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WOS被引频次:17
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成果类型:
期刊论文
作者:
Liu, Shunzhong*
通讯作者:
Liu, Shunzhong
作者机构:
[Liu, SZ] Cent China Normal Univ, Sch Econ & Management, Wuhan 430079, Hubei, Peoples R China.
[Liu, Shunzhong] Cent China Normal Univ, Sch Econ & Management, 152 Luoyu Rd, Wuhan 430079, Hubei, Peoples R China.
通讯机构:
[Liu, Shunzhong] Cent China Normal Univ, Sch Econ & Management, 152 Luoyu Rd, Wuhan 430079, Hubei, Peoples R China.
语种:
英文
关键词:
innovative performance;market orientation;service innovativeness
期刊:
Service Industries Journal
ISSN:
0264-2069
年:
2013
卷:
33
期:
1
页码:
51-71
文献类别:
WOS:Article
所属学科:
ESI学科类别:经济&商业;WOS学科类别:Management
入藏号:
机构署名:
本校为第一且通讯机构
院系归属:
经济与工商管理学院
摘要:
This paper makes an empirical investigation into the influence of service innovativeness on the relationship between market orientation and innovative performance, first as a moderator with specified interaction effects, and secondly as a mediator in the path from market orientation to innovative performance. A sample of 169 new service development (NSD) projects in Chinese knowledge-intensive business service firms provides the data for an empirical test of these issues. The results indicate that service innovativeness does not play a moderating role in the relationship between market orientation and innovative performance, but a mediating role in this relationship. For NSD, project, innovativeness is only a temporary trait. The impact of market orientation is to spur innovativeness, which, in turn, affects innovative performance. © 2013 Copyright Taylor and Francis Group, LLC.

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