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An empirical analysis of factors influencing the adoption of Mobile Instant Messaging in China

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WOS被引频次:19
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成果类型:
期刊论文
作者:
Jiang, Guoyin*;Deng, Wenjuan
通讯作者:
Jiang, Guoyin
作者机构:
[Jiang, Guoyin; Deng, Wenjuan] Hubei Univ Econ, Sch Informat Management, Wuhan 430205, Peoples R China.
通讯机构:
[Jiang, Guoyin] Hubei Univ Econ, Sch Informat Management, Wuhan 430205, Peoples R China.
语种:
英文
关键词:
mobile communication;MIM;mobile instant messaging;social network;TAM;technology acceptance model
期刊:
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
ISSN:
1470-949X
年:
2011
卷:
9
期:
6
页码:
563-583
文献类别:
WOS:Article;EI:Journal article (JA)
所属学科:
ESI学科类别:社会科学,概论;WOS学科类别:Communication
入藏号:
WOS:000295840500002;EI:20114114422644
机构署名:
本校为其他机构
院系归属:
经济与工商管理学院
摘要:
This paper derive a theoretical model from Technology Acceptance Model (TAM) and social network theory to empirically elaborate how factors can effect on users' adoption of Mobile Instant Messaging (MIM). Based on an online and off-line survey data from a sample of 364 Chinese MIM users, structural equation model to analyse why Chinese users adopt MIM. The study reveals that social and technical factors significantly affect users' adoption of MIM. Perceived Usefulness (PU) is the most influential part in user's attitude towards using MIM, followed by Perceived Entertainment (PE), cross-platform interaction and Perceived Ease Of Use (PEOU);perceived Synergy Value (SV) significantly affects PU and ease of use, while cross-platform OS and cost have negatively correlation with individual's attitude. Implications for formulating business strategies so as to improve MIM product and customer service, and suggestions for future research are provided. Copyright ©2011 Inderscience Enterprises Ltd.
参考文献:
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AJZEN I, 1991, ORGAN BEHAV HUM DEC, V50, P179, DOI 10.1016/0749-5978(91)90020-T
Analysys, 2010, CHIN MOB INST MESS R
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