Values of the athletes are the unique faith the athletes hold in training or competitions, which determine their be- haviors herein. This paper reviews the current research home and abroad, dealing with the conception, the connotation, the measurement and the empirical studies of such values. Individuality, social context and cognitive psychology are the main factors affecting such values. For future research, more attention should be paid ＂to the construction of a suitable theoretical modal of such values, and research methods are to be enric...
