期刊论文

中文

衡水学院学报

1673-2065

2018

20

3

33-37

10.3969/j.issn.1673-2065.2018.03.008

华中师范大学中央高校基本科研业务费项目（CCNU14Z02008）；

本校为第一机构

衡水市侯店毛笔产业可持续性发展有助于繁荣地区经济、优化产业结构、传承侯店毛笔工艺和弘扬民族传统文化.通过对衡水市侯店毛笔产业进行SWOT矩阵战略分析发现:由于缺乏产业技艺传承人才、管理经营体制滞后;再加之,新兴可替代品的增多、消费理念的转型升级等因素,侯店毛笔产业可持续性发展面临困境.然而,在当前京津冀文化产业协同发展的国家战略大背景下,衡水市侯店毛笔产业发展迎来新的机遇期,应该积极整合产业资源,构建“产学研”新型制度体系,创新产业营销管理模式,以促进衡水市侯店毛笔产业可持续性发展.

The sustainable development of Houdian brush industry in Hengshui City is conducive to the prosperity of regional economy, the optimization of industrial structure, the inheritance of Houdian brush technology and the promotion of traditional culture. Through the SWOT matrix strategy analysis it is found that the sustainable development of Houdian brush industry is facing difficulties, due to the lack of successors of the industrial skills, lagging management system, the increase of emerging alternatives, the upgrade of concept of consumption an...