Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

首页 > 成果 > 详情

认领

导出

Link by DOI

反馈

作者信息关键词期刊信息基础信息归属信息摘要

成果类型：

期刊论文

作者：

Chen, Ming;Yu, Shih-Heng;Jin, Xiangdong

通讯作者：

Chen, M

作者机构：

[Chen, Ming] Nanjing Univ Finance & Econ, Sch Mkt & Logist Management, 3 Wenyuan Rd,Xianlin Coll Town, Nanjing 210046, Jiangsu, Peoples R China.

[Chen, Ming] Fudan Univ, Sch Management, 670 Guoshun Rd, Shanghai 200433, Peoples R China.

[Yu, Shih-Heng] Natl United Univ, Dept Business Management, 1,Lien Da,Kung Ching Li, Miaoli 360, Taiwan.

[Jin, Xiangdong] Cent China Normal Univ, Sch Econ & Business Adm, Wuhan 430079, Hubei, Peoples R China.

通讯机构：

[Chen, M ] N

Nanjing Univ Finance & Econ, Sch Mkt & Logist Management, 3 Wenyuan Rd,Xianlin Coll Town, Nanjing 210046, Jiangsu, Peoples R China.

Fudan Univ, Sch Management, 670 Guoshun Rd, Shanghai 200433, Peoples R China.

语种：

英文

关键词：

Typeface;Visual design;Risk;Regulatory focus;Time pressure

期刊：

Electronic Commerce Research

ISSN：

1389-5753

年：

2024

页码：

1-28

DOI：

10.1007/s10660-024-09885-8

基金类别：

Ministry of Education Humanities and Social Sciences Project of China [20YJC630005]; China Postdoctoral Science Foundation [2023M730624]; National Natural Science Foundation of China [71972082]

机构署名：

本校为其他机构

院系归属：

经济与工商管理学院

摘要：

With the popularization of smartphones, various types of mobile applications (apps) have been integrated into every aspect of people's lives. Recently, the insertion of advertising slogans into app icons has become a new promotional method. Accordingly, this research examines the influence of advertising slogan typefaces in app icons on the downloads of consumers with different regulatory focuses. Specifically, the results of two studies demonstrate that consumers with a greater promotion (prevention) focus have a stronger download intention toward apps with handwritten (machine-written) typef...

反馈

产权有误：本人成果被他人认领

数据有误：数据基本信息有误

归属有误：成果的院系归属、机构署名归属有误

其他原因：

验证码：

看不清楚，换一个

确定

取消

成果认领

标题：

用户	作者	通讯作者	--
	请选择	请选择	--

确定

取消

Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

反馈

成果认领

提示

该栏目需要登录且有访问权限才可以访问