The Thought of "Advocating Consumption & Opposing Thrift" is a kind of consumption view developed in the transformational period of consumption view in modern China. It not only encouraged active consumption to create a expanding market which would consequently promote production, but also objected wealth storage, stimulating investment in industry to make China powerful and its people wealthy. Therefore, the idea of" Advocating Consumption & Opposing Thrift" criticizes the traditional thrifty virtue and, meanwhile, explo...