期刊论文

Evaluation and Spatial Analysis of the Attractiveness of Rural Tourism Destinations in Jiangxi Province Based on Network Information

中文

长江流域资源与环境

1004-8227

2020

29

8

1713-1722

10.11870/cjlyzyyhj202008004

41601127:国家自然科学基金 11JBGP041:教育部哲学社会科学发展报告项目

本校为第一机构

旅游吸引力是目的地旅游发展的动力源泉,基于需求侧的旅游吸引力评价对于乡村旅游地的经营管理和市场营销具有重要的指导意义.以江西省为例,在乡村旅游地类型划分的基础上,构建了基于网络信息的乡村旅游地吸引力评价体系,同时采用空间自相关和核密度分析方法分析了乡村旅游地吸引力的空间分布格局,研究发现:(1)江西省乡村旅游地可以划分为生态观光类、休闲度假类、农事体验类、农业科技类、乡土文化类和特色村镇类六个大类和24个基本类型;(2)江西省乡村旅游地单体吸引力指数相差较大,不同类型乡村旅游地吸引力指数差别显著,生态观光类吸引力指数最高,农业科技类最低;(3)江西省乡村旅游地为旅游者...

Tourism attraction is the driving force for the development of tourism destinations.The evaluation of tourism attraction based on demand side has crucial guiding significance for the management and marketing of rural tourism.Taking Jiangxi Province as an example,this paper divides the rural tourism destination types,constructed the rural tourism attraction evaluation system based on network information.Meanwhile,it uses spatial autocorrelation and kernel density analysis to analyze the spatial distribution pattern of rural tourism destinations'...