In order to make sport psychological counseling embody the requirement of locauzation and to better serve the sport practice, this research made a survey and interview of 640 athletes in different events, 120 coaches, 40 psychological counseling trainees by reviewing a large number of documents and combining with the practice of sport psychological counseling. Based on this, this paper analyses the ethical problems and influential factors that the sport psychological counselor are facing, put forward the principles of ethical evaluation for sport psychological counselors and construct the thre...