The fast-paced spread of the network sports media met the needs of the public.However,there is a negative factor in the dissemination process,using of communication theory method,standing on the sociological point of view,analyzing the problem in the network sports information dissemination,and found,in the information dissemination process of sports appears cultural conflict,ethics loss etc.Before facing a network crisis of confidence,so it＇s need to put forward ways to solve problem...
