Taking University A as a case,this paper investigates and analyzes the implementation of the management by object(MBO) in higher education institutions.Through the questionnaire survey and the individual interview,the research combs out and analyzes the confusion in theory and the problems in practice which presently the higher education institutions faces in implementing MBO.The paper proposes that optimizing MBO in the higher education institutions requires wide participation of the members,a consensus between the upper and the lower,accurate location among the 'three parties',standard objec...