期刊论文

Chi, Maomao;Wang, Weijun

英文

Sustainability

2071-1050

2021

13

4

2105-

10.3390/su13042105

Writing—original draft preparation, W.L.; data analysis and visualization, Q.D. and W.L.; writing—review and editing, M.C. and W.W.; funding acquisition, W.W. All authors have read and agreed to the published version of the manuscript. This research is supported by Program of National Natural Science Foundation of China (No. 71571084, No. 71271099) and China Scholarship Council.

本校为第一且通讯机构

The methods consumers use to reduce their perceived risk and make reasonable purchase decisions can be synthesized under the umbrella term “consumer information search behavior” (CISB). As one key factor that conveys a product’s value and quality, price has a significant impact on CISB. There are few studies that comprehensively consider the impact of price level (PL) and perceived price dispersion (PPD) on CISB, and there is a certain disagreement about the impact of PPD specific to the online shopping environment. To address this research ...