Taking Henan Normal University in Xinxiang city of Henan province for instance,this paper is based on the research frame of 'reflecting the current situation-posing questions-providing suggestions' according to supply and demand of the cultural consumption,a questionnaire investigation is conducted in aspects of universities and college students themselves.The study gives the implication that college students' cultural consumption can be optimized by shaping a favorable cultural view of consumption,optimizing the environment of ...
