期刊论文

中文

中国电子商务

1009-4067

2012

6

52-52

10.3969/j.issn.1009-4067.2012.06.035

本校为第一机构

本文重点论述了我国B2C电子商务网站竞争力的影响因素，为更加客观和准确地了解影响B2C电子商务网站竞争力影响因素，本文进行了综合分析方法，得出市场营销能力、网站运营能力、品牌经营能力、商品品类经营能力、信息质量技术能力、客户服务能力是影响我国B2C电子商务竞争力的六大因素。

＂This paper analyzes the influences of the domestic B2C e-commerce websites competitiveness after summarizing previous research, tn order to be more objective and accurate, this paper draws a conclusion shat the marketing capability, the website operating capability, the brand management capability, the merchandise category management capability, the information quality, technology capability and customer service capability are the six crucial f...