Communication theory and ideological and political education are an inherent unity in the areas of study and research meth -ods.In the context of the modern media has a profound impact on the ideological and political education , discussing how to enhance the ef-ficiency of the ideological and political education is imminent .Base on the framework of communication theory , from four aspects , inclu-ding subject , content , object and environment to analyze the series of difficulties faced by college students in ideological and political edu -cation, and put forward the effective path to enhanc...