期刊论文

中文

体育学刊

1006-7116

2023

30

05

45-50

国家社会科学基金项目(21BTY086)。

本校为其他机构

为探讨供需双侧调控下体育消费环境对消费者体育消费观形成的重要影响,并分析主体感知符号价值在两者之间的中介效应作用,采用体育消费环境量表、体育消费观量表和感知符号价值量表,对我国东部(江苏)、中部(安徽)、西部(陕西)3个...展开更多 为探讨供需双侧调控下体育消费环境对消费者体育消费观形成的重要影响,并分析主体感知符号价值在两者之间的中介效应作用,采用体育消费环境量表、体育消费观量表和感知符号价值量表,对我国东部(江苏)、中部(安徽)、西部(陕西)3个省份12座不同规模城镇的3856名居民进行问卷调查,结果显示:(1)在体育消费环境的3个维度中,除文化环境外,政策环境和市场环境对消...

To explore the important influence of sports consumption environment on the formation of consumers'sports consumption concept under the bilateral regulation between supply and demand,and to analyze the mediating effect of subjective perceived symbolic value between ...MORE To explore the important influence of sports consumption environment on the formation of consumers'sports consumption concept under the bilateral regulation between supply and demand,and to analyze the mediating effect of subjective perceived symbolic value between them,this paper adopted the sports consumption environment s...