期刊论文

中文

冰雪运动

1002-3488

2023

45

02

26-31

10.16741/j.cnki.bxyd.2023.02.006

国家社会科学基金项目（21BTY010）；

本校为第一机构

在北京冬奥会及国家政策支持的背景下，湖北省加快发展冰雪运动正当其时。以鄂西地区8大滑雪场影响游客冰雪旅游感知的积极和消极因素为研究对象，通过文本分析法、文献资料法、实地调研法，分析游客对鄂西地区滑雪场的认知和情感形象。重点以5个大型旅游网站筛选出的有效评价作为研究样本，利用ROST CM6软件，从游客视角出发进行研究。发现游客对鄂西地区冰雪旅游的整体体验感较好，认知形象感知度较高，总体推荐意愿高，但重游意愿低；滑雪场的区位环境、内部环境、新奇体验是游客正面反馈的主要因素；主要负面评价在旅游设施和旅游服务方面。提出注重旅游安全感知，提高游客安全感；提升旅游...

Against the background of Beijing Winter Olympic Games and national policy support,it is timely to accelerate the development of ice and snow sports in Hubei Province.Taking the positive and negative factors affecting tourists'perceptions of ice and snow tourism in ...MORE Against the background of Beijing Winter Olympic Games and national policy support,it is timely to accelerate the development of ice and snow sports in Hubei Province.Taking the positive and negative factors affecting tourists'perceptions of ice and snow tourism in eight major ski resorts in the western region of Hubei as th...