期刊论文

The Influence of Perceived Agency and Social Role Types on Consumer Attitude toward Smart Home Product:Based on Extended Self Theory

中文

珞珈管理评论

2024

CSSCIAMI

1

170-184

国家自然科学基金面上项目“移动互联时代信息流广告的效果研究:背景信息、时空特征与广告表达的匹配效应”(项目批准号:72072134)。

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本文探讨了智能家居产品的感知能动性和社会角色定位如何交互影响了消费者对产品共情能力的评价及其对消费者产品态度的影响。通过两个实验,本研究发现:当智能家居产品是仆人型角色时,产品的感知能动性差异对消费者产品态度影响不显著;...展开更多 本文探讨了智能家居产品的感知能动性和社会角色定位如何交互影响了消费者对产品共情能力的评价及其对消费者产品态度的影响。通过两个实验,本研究发现:当智能家居产品是仆人型角色时,产品的感知能动性差异对消费者产品态度影响不显著;当智能家居产品是朋友型角色时,高感知能动性(相对于低感知能动性)显著地提高了消费者产品态度;并且感知被共情中介...

This study investigated how perceived agency and social role of a smart home product influence consumers evaluation toward its perceived empathy,which further influences consumers product attitude.Two experiments were conducted to test hypotheses.The results indicated w...MORE This study investigated how perceived agency and social role of a smart home product influence consumers evaluation toward its perceived empathy,which further influences consumers product attitude.Two experiments were conducted to test hypotheses.The results indicated when the social role of a smart home product is serve...