Hotels need to achieve sustainable development without generating significant environmental problems. Green organizational policies, programs and operating agendas can respond to this challenge. The present study investigates the relationship among strategic objectives, operations management, and firm performance in the hotel industry. This study finds that: (1) hotels with conventional management focus on short-term profitability; (2) the learning efforts of green management can improve cost saving, employee loyalty, and customer retention, and help to meet short term operational targets; (3)...
