期刊论文

Gathering, Layering and Coupling of the Construction of the Live-streaming Community:Taking Feng Timo’s Fan Community as a Case

中文

新闻与传播评论

2096-5443

2022

75

6

63-73

10.14086/j.cnki.xwycbpl.2022.06.006

国家社会科学基金一般项目（18BXW101）；

本校为第一机构

网络直播社群已成为新的媒介情境下粉丝文化与消费领域的重要力量,作为"社会过程的产物",经由主播和粉丝在新的媒介情境下持续交往的实践与互动建构而成.考察其社群建构过程及结果,可为理解社群行为逻辑、建设有序的用户参与社区提供理论阐释和实践指导.以交往互动这一宏观范畴作为重要参照系,对冯提莫直播粉丝社群进行网络民族志观察及深度访谈发现:微观个体层面,随着"粉丝-主播""粉丝-粉丝"之间准社会交往的加深,直播社群建构历经内容接触满足粉丝多样化需求、社群互动激发粉丝情感认同、外显行为促成粉丝身份转变三阶段,粉丝由原子般的个体聚集为社群;中观组织层面,等级差异、角色分工、成员...

The live-streaming community has become an important force in the field of fan culture and consumption under the new media context.As a "product of social process",it is constructed by the practice and interaction of continuous communication between hosts and fans in the new media context.The study into the process and results of community construction can provide theoretical interpretation and practical guidance for understanding the logic of community behavior and constructing an orderly user-participation community.Taking the macro category ...