How Gamified Interactions Drive Users’ Green Value Co-Creation Behaviors: An Empirical Study from China

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成果类型：

期刊论文

作者：

Fangfang Ren;Xuelin Wang*;Hua Meng;Xinyuan Lu

通讯作者：

Xuelin Wang

作者机构：

[Fangfang Ren; Hua Meng] School of Information Management, Central China Normal University, Wuhan 430079, China

Hubei Electronic Commerce Research Center, Wuhan 430079, China

Author to whom correspondence should be addressed.

[Xuelin Wang] School of Information Management, Central China Normal University, Wuhan 430079, China<&wdkj&>Author to whom correspondence should be addressed.

[Xinyuan Lu] School of Information Management, Central China Normal University, Wuhan 430079, China<&wdkj&>Hubei Electronic Commerce Research Center, Wuhan 430079, China

通讯机构：

[Xuelin Wang] S

School of Information Management, Central China Normal University, Wuhan 430079, China<&wdkj&>Author to whom correspondence should be addressed.

语种：

英文

关键词：

gamified interactions;users’ green value co-creation behaviors;emotional energy;relational distance

期刊：

Sustainability

ISSN：

2071-1050

年：

2024

卷：

期：

页码：

3512-

DOI：

10.3390/su16093512

基金类别：

This research was funded by the National Social Science Foundation of China, grant number 23AGL040.

机构署名：

本校为第一且通讯机构

院系归属：

信息管理学院

摘要：

To achieve the “double carbon” goal, green value co-creation has been paid more and more attention. However, the role of users in green value co-creation, which is a vital aspect, could be overlooked. Understanding the internal mechanism between gamified interactions and users’ green value co-creation behaviors is crucial to motivating users’ green value co-creation behaviors. This study collected data from 410 Ant Forest users by adopting a questionnaire survey. Subsequently, this study investigated the influence mechanism of gamified inte...

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