期刊论文

中文

河北体育学院学报

1008-3596

2008

22

2

6-8

10.3969/j.issn.1008-3596.2008.02.003

湖北省高校大学生“挑战杯”科研立项资助；

本校为第一机构

采用文献资料法、访谈法及案例法对体育赞助的概念、功能及基本内容进行了分析,在此基础上提出了国内体育赞助存在的问题,并对国外体育赞助三大成功案例的运营进行了深入剖析,以期对我国体育赞助的运作给以启示。

Using literature, interviews and case method, this paper analyzed the concept, function and basic content of the sports sponsorship and set forth the main problems of the domestic sports sponsorship, followed by the in-depth analysis of three foreign sports sponsorship cases, aiming to ...