期刊论文

Individuals＇ Influencing Factors and Promoting Strategies of Purchasing Health of Sport Lottery Buyers

中文

河北体育学院学报

1008-3596

2018

32

5

72-78

10.3969/j.issn.1008-3596.2018.05.013

14BTY008:国家社会科学基金 CCNU14Z02013:中央高校自主科研重大培育项目

本校为第一机构

采用《体育彩民购彩健康及其影响因素问卷》对我国9个省27个市3 480名体育彩民进行调查,分析个体因素对体育彩民购彩健康的影响。结果显示:（1）年龄越大,愉悦体验、社会交往以及理性控制水平越高,而消极情绪和社会危害越少。（2）感知风险水平越高,其理性控制越强,而购彩消极情绪和社会危害则越少。（3）和谐型激情水平越高,愉悦体验、理性控制、消极情绪和社会危害也越高;而强迫型激情水平越高,愉悦体验也越高,购彩消极情绪和社会危害也越多,理性控制水平越低。（4）购彩拒绝自我效能感越高,彩民理性控制和消极情绪也越高。（5）月购彩金额越多,社会交往、消极情绪和社会危害越高,理性控制则越...

This paper investigates 3 480 sports lottery buyers in 27 cities of 9 provinces in China by using the questionnaire for purchasing health and its influencing factors of sport lottery buyers,and analyzes the influence of individual factors on the purchasing health of sport lottery buyers.The results show that：（1）the older the age,the higher the level of pleasure experiencing,social interaction and rational control,and the less negative emotions and social harm.（2）The higher the perceived risk level,the stronger the rational control,and the ...