By using the research methods of literature, case analysis, expert interview, and field investigation, this paper analyzes the development background of digitalization of the sports industry in the digital economy era and Connotation, explains its action mechanism from the aspects of resources, elements, industries, enterprises, etc., and take the digital Hangzhou Marathon and Wisdom created by Ali Sports Group as an example Hui venues, World E-sports Games, etc. are taken as cases to analyze the practice scenes of digitalization of sports indu...