Tourism Planning has been featured as a kind of physical planning which focuses too much on planning techniques since it emerges from rational urban Planning. There are many problems can be wit- nessed in physical tourism planning practices: treating tourism planning as urban planning, emptiness in tour- ism theme and tourism image, oversimplification of tourism market targeting, duplicated tourism production designing. In order to overcome these problems of rational physical tourism planning, more and more tour- ism planners and researchers t...