As a new type of online health communities (OHC), online doctor consultation services (ODCS) enable doctors deliver healthcare consulting to patients virtually. Patients can use both online information, such as online reviews, and offline attributes, such as position rank, to choose the consultant. This study uses a comprehensive model to investigate the influence of online Word-of-Mouth (online WOM) indicated by online information and quality of healthcare service reflected by offline attributes on the sales amount of doctor consultations. A p...
