National parks are designated for environmental protection and recreation purposes, which have a close relationship with tourism development. Many national park authorities (NPAs) have recognized the need to establish a more market-driven, sustainable strategic approach to develope tourism therein. For NPs, tourism marketing can serve as a powerful tool to achieve the mandated missions of protecting ecosystem, providing recreation, and fostering social–economic development in local communities, especially in the postdisaster/crisis period. Tak...
