Educational Wechat official accounts accurately deliver knowledge and information to their followers,who manifest a deep interest in knowledge fragments and trouble-free approaches to learning.Under the general framework of Uses and Gratifications Theory,this research investigates the influence of respondents' user satisfaction on the service quality and communication effect of educational Wechat official accounts.This research examines five distinct aspects of communication effect.Specifically,the learning objects are Wechat official account followers' recognizing,following,article reading,sh...
