Tourism is an important form of social economic development and has hence played an important role in ethnic commu- nity development in China. This paper deals with the impacts of ethnic tourism on socio-cultural change in ethnic communities. Drawing on field research conducted at Bai-ma Tibetan communities in Pingwu County of Sichuan Province, the study reports on socio-cultural changes that have been occurring in Bai-ma Tibetans' ways of life (e. g. , their traditional dress, their drinking and eating habits, their houses, and their dialect...