期刊论文

Research on Service Quality Evaluation and Promotion Strategy of Sports Venues Based on Network Review

中文

福建体育科技

1004-8790

2023

42

03

57-61

10.3969/j.issn.1004-8790.2023.03.011

国家体育总局体育产业研究基地(CCNU23PT008)。

本校为第一机构

互联网的顾客点评信息在很大程度上反映了顾客消费的体验感知与期望的比较，体现了顾客对服务质量的关注重点和感知评价。此文基于大众点评网网络点评数据对东、中、西、东北四个地区较具代表的体育场馆进行体育场馆服务质量研究。认为体育场馆服务质量存在着场馆位置偏远，场馆使用率较低，从业人员服务意识淡薄等问题。提出控制体育服务传递过程的差距，完善体育场馆服务标准，加强从业人员培训等提升体育场馆服务质量的对策与建议。

To a large extent,customer comment information on the internet reflects the comparison between customer experience perception and expectation of consumption,and reflects customers’focus and perception evaluation of service quality.Based on the network review data of Dia...MORE To a large extent,customer comment information on the internet reflects the comparison between customer experience perception and expectation of consumption,and reflects customers’focus and perception evaluation of service quality.Based on the network review data of Dia...