PurposeThis study aims to reveal the empirical linkage between tourists' perspectives and attitudes towards disaster ruins and dark tourism by attesting influence relationships between disaster memorials perception, dark tourism evaluation, as well as heritage protection and tourism development intention. Design/methodology/approachPartial least squares structural equation modeling analysis was used on a sample of 413 valid visitor questionnaires collected at the 5 center dot 12 Wenchuan Earthquake Memorial Museum, Sichuan Province, China. FindingsDisaster memorials perception positively influ...
