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Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation

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成果类型:
期刊论文、会议论文
作者:
Gao, Jinsong*;Xu, Jinhui;Zhou, Zibo;Li, Zhuojun
通讯作者:
Gao, Jinsong
作者机构:
[Gao, Jinsong; Li, Zhuojun; Xu, Jinhui] Huazhong Normal Univ, Dept Informat Management, Wuhan 430079, Peoples R China.
[Zhou, Zibo] Huazhong Normal Univ, Sch Network Edu, Wuhan 430079, Peoples R China.
通讯机构:
[Gao, Jinsong] H
Huazhong Normal Univ, Dept Informat Management, Wuhan 430079, Peoples R China.
语种:
英文
期刊:
Proceedings of the International Symposium on Electronic Commerce and Security, ISECS 2008
年:
2008
页码:
679-682
会议名称:
ISECS 2008
会议论文集名称:
The International Symposium on ELectronic Commerce and Security: August 3-5, 2008 Guangzhou, China
会议时间:
2008-01-01
会议地点:
Guangzhou, China
机构署名:
本校为第一且通讯机构
院系归属:
计算机学院
信息管理学院
摘要:
This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into cons...

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