期刊论文

中文

中南民族大学学报(人文社会科学版)

1672-433X

2023

43

8

159-168

10.19898/j.cnki.42-1704/C.20230816.10

国家社会科学基金项目“媒体角色与用户需求互动研究”(21FXWB010)。

本校为第一机构

传统媒体在用户大量流失陷入困境后,纷纷开始媒体融合、转型,但真正能走出困境的并不多。为何重连用户如此艰难?在新媒体环境下,传统媒体的角色功能与用户期待有什么变化?从社会学的角色理论出发,以角色扮演与角色期待的双向互动为视...展开更多 传统媒体在用户大量流失陷入困境后,纷纷开始媒体融合、转型,但真正能走出困境的并不多。为何重连用户如此艰难?在新媒体环境下,传统媒体的角色功能与用户期待有什么变化?从社会学的角色理论出发,以角色扮演与角色期待的双向互动为视角,通过对16家媒体负责人的深度访谈,重新审视媒体与用户失连的表现、原因,提出如下重连对策:一是坚守优质内容,二是坚持...

After experiencing significant user loss and falling into a crisis,traditional media turned to media inte-gration and transformation.However,only a few have managed to overcome these challenges successfully.Why is recon-necting with users so difficult?What changes occur...MORE After experiencing significant user loss and falling into a crisis,traditional media turned to media inte-gration and transformation.However,only a few have managed to overcome these challenges successfully.Why is recon-necting with users so difficult?What changes occur in the roles and functions of traditional media in ...