Objective： To explore the effect of unprejudiced motivation on the automatic prejudice. Methods The study used a quad model of implicit task to separate the IAT cognitive processing, and explored the role of unprejudiced motiva- tion on the processes of the IAT. Results： The results indicated that, the automatic prejudice was related with the self-re- ported prejudice, and the unprejudiced motivation effectively inhibited the automatic prejudice. Further, individuals with high automatic prejudice presented less prejudice led by unprejudiced m...
