The setting in which people generate ideas and work collaboratively to solve problems is gradually shifting from traditional face-to-face communities to virtual communities. Virtual communities are, therefore, becoming a new source of creative ideas. Nevertheless, online creativity is not without challenges. The main obstacle seems to be a lack of active engagement from participants within these virtual communities, resulting in a low quality and quantity of creative content when compared to traditional methods of creation. Research suggests that successfully generating creative ideas online i...
