People often expect men and women to look, act, and think like typical members of their gender groups. When men and women deviate from gender-stereotypical expectations across various domains, people tend to denigrate them, compared to those who follow stereotypical expectations. This derogatory attitude—termed the backlash effect—has been well supported by psychological research. However, previous studies on the backlash effect have often neglected the fact that men and women can be counter-stereotypical of their gender groups, to varying de...
