Social media refers to highly interactive platforms where people employ mobile and web-based technologies to share, co-create, discuss, and modify user-generated content (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). With the development of the Internet, more and more people choose to use the Internet to interact with their offline friends as well as strangers they meet online. Therefore, Internet interaction has been popular all over the world and has brought great convenience to people's studies, work, entertainment and so on. Among all the users, the proportion of college students that...