The "Big Two" model in social cognition demonstrating two basic dimensions when people are making sense of individual or groups consists of perceived warmth(including warmth, friendliness, cooperation, morality and trustworthiness) and perceived competence(related to goal pursuit attributes, including intelligence, competence, assertiveness). Previous research also explored the relationship between warmth and competence and found the existence of "the primacy of warmth effect": warmth judgments were primary. As previous research indicated that ...
