期刊论文

中文

小型微型计算机系统

1000-1220

1999

20

2

111-116

10.3969/j.issn.1000-1220.1999.02.007

湖北省自然科学基金

本校为第一机构

由于因特网具有良好的开放性和参与性以及丰富多彩的视频、音频效果，使得在W Web站点上做广告的业务近年来得到了迅速发展。本文就因特网上的广告，利用网上能够实时获取瞬间在线加工信息的特点，给出了一个面向agent的广告实时在线决策的方法AAD(Agents-oriented Advertisement Decisions)。AAD基于面向agent程序设计的思想，根据网络用户浏览广告概率特性以及网络用户有关的浅在个人专门信息，以及相应的规则应用专家系统技术分别构造概率知识库和模糊知识库，作为系统的Agent，并且利用专家系统的推理技术，完成广泛的选择和决策。

Due to Internet is characterized by advanced open and participation. and has varied and colorful effectiveness in audio and video. so that advertising on Web takes rapid development in recent years. This paper presents an Agents oriented decision method for advertisements(AAD)in real time and online on Internet use of advantage of the Internets great ability for instantaneous online processing of information in real time. Based on Agent oriented programming. according to using probability of selecting advertisements by visitor and very specif...