Avatar identification is conceptualized as a temporary shift in players＇ self-perception by adopting aspects of the identity of a video game avatar, which consists of temporary loss of self-awareness and heightened emotional and cognitive connections with an avatar, and provides us with a new perspective for understanding the avatar effect. In previous studies, the main testing models of avatar identification consist of the three-dimension and four-dimension structure. Its neural mechanism have preliminary been revealed. As to its antecedents,...
