Transforming ecological products into sources of economic value can help mitigate the tension between environmental conservation and economic growth. Using the capital cycle theory and the unique qualities of eco-friendly items, this study utilizes a case study approach, focusing on Zhengjiabang Village located in Changyang, Hubei Province. Meanwhile, we build a value realization chain of ecological products by combining the practical process of the village. On this basis, we reveal the roles of each subject and object in the evolutionary process, from ecological resources to ecological produc...