This research attempts to explore the eye movement pattern of cognitive processing for personality and physical word by using eye movement, which conducted with a standard two - alternative forced choice. A sample of 43 healthy adults participated in these two tasks. Behavior' s results showed that people preferred inner beauty to physical beauty,preferred giving up inner ugly to negative physical. Results in eye movement experiment are as following. In the total fixation time, negative physical word was fixed more and longer than negative per...