期刊论文

Li, X

英文

INFORMATION TECHNOLOGY & PEOPLE

0959-3845

2023

10.1108/ITP-08-2022-0634

Funding: This research is partially supported by the National Natural Science Foundation of China (project No. 71503099), The Ministry of Education in China of Humanities and Social Science Project (No. 20YJC630067), the Fundamental Research Funds for the Central Universities (project No. CCNU19A06031), and supported by the China Scholarship Council (No. 202206770003).

本校为第一且通讯机构

Purpose: The discontinuous usage behavior of short video social media presents an ongoing challenge to platform development. The purpose of this study is to investigate the antecedents of intentions to short media discontinuous usage. Design/methodology/approach: This study adopts a Cognition–Affection–Conation (CAC) framework to analyze short video social media discontinuous intention on the basis of cognitive dissonance theory (CDT) and self-efficacy theory. The empirical evaluation of the research model was conducted using SmartPLS 2.0 and...