期刊论文

Study on Tourism Image Design of Nanyang City

中文

安徽农业科学

0517-6611

2009

37

23

11304-11306+11331

10.13989/j.cnki.0517-6611.2009.23.198

本校为第一机构

在问卷调查的基础上,通过分析自然背景、文脉等地方性特征及旅游客源市场受众,并借助现代行为地理学理论,研究探讨了南阳市区域旅游的定位和形象设计,提出了包括整体形象、行为形象设计、视觉形象设计等在内的较为全面的区域旅游形象系统,认为旅游形象设计不能过分依赖CIS模式。

Based on questionnaire survey, the location and image design of regional tourism were studied by analyzing local characteristics such as natural background, context and tourist source market, and by means of modem behavior geography. The regional tourism image system of overall image, individual image design and visual image design were put forward. It was considered that touri...