The article proposes a value realization model of big data,and analyzes the big value of big data in three aspects:resource accumulation,technology discovery,and release of thinking.Big data drives management innovation and paradigm shifts,laying the foundation for intangible cultural heritage management and research.The intangible cultural heritage management model has shifted from archives management to knowledge management,the protection model has shifted from static protection to dynamic protection,and the research methods have been expanded from field investigations to intelligent data an...