The online breach of trust characterized by the “click farming” is the result of the platform’s self-compromise and expediency, which is rooted in the inherent tension of the dual attributes of the platform.The strong demand for legitimacy in the new market and new order has prompted the platforms to build a “user experience-centered” control system, which brings the trust production in the internal market into the track of the strong institutional paradigm. The strong institutional paradigm ensures that the actual activities of the intern...